Did you know that only one out of every 100 people who research buying a franchise actually make the purchase?
Over 90 percent of all franchisees consider their business a success and answer “yes” to the question, “If you had it to do all over again–would you?” Still, 99 out of 100 people choose not to pursue the dream of owning their own business.
Obviously, owning a business of any type, including a franchise, is not for everyone. Some people are simply not cut out for business ownership, and that’s actually good. Every company needs strong employees.
Yet many of the 99 choose not to pursue their dreams for one major reason: Fear. The fear of failure is in us all. The question is this: Do you let the fear of failure paralyze you into not reaching for your goals, or do you let it motivate you to work hard, learn your craft and do everything humanly possible to achieve your dreams?
As asserted in “Street Smart Franchising,” the difference between the 1 percent and the 99 percent is that while “starting a franchise is an unreasonable and unnatural undertaking” (based on the extensive research the 99 percent typically perform), “the 1 percent refuses to live a reasonable, natural and compromised life.”
