Thanks to the rise of the smartphone and social media platforms like Facebook and Youtube, live video is here to stay.
If you’re struggling to attract customers to your franchise business via traditional methods like blog writing and email marketing, it may be time to try something else. According to Livestream, 80% of people would rather watch a live video from a brand than read a blog. Even more surprising? The same survey found that 82% of people would rather watch a live video than read a social media post.
Live video is more than that, though. It can help boost your sales too. In fact, people are 67% more likely to buy a ticket to a show or an event if they watched a live video first.
Clearly, using live video makes sense. Here are three simple suggestions for getting started:
- Do your research. The internet has made it easier than at any other time in history to do your research. Thanks to cutting-edge technologies and healthy competition, you can access affordable and even FREE recording, lighting and editing tools. Watch videos, read blogs, reviews, news articles and forums. The more knowledge you have prior to recording, the better!
- Be brave. Public speaking is tough. It’s even tougher when you’re speaking to an audience you can’t see. If you want your live video efforts to be successful, you have to be brave. Confidence comes across on screen, and if you’re afraid, your audience will know. Practice your presentation beforehand, remember to speak slowly and most importantly: have fun. The more you do live video, the better you will get.
- Illustrate products and services. Since live video is a visual medium, it’s critical that you have engaging content to watch. What does your franchise business sell or provide? If you’re a cleaning business, you may want to demonstrate a new vacuum or product. If you’re the owner of a restaurant you could show a behind-the-scenes look at your kitchen. Get creative and have fun. Use your videos to interact with and illustrate what you do for customers.
Follow these simple tips and watch your live video skills take off. Good luck and have fun!
