Have you ever heard of LittleThings.com? If you have, did you know that they started as a company that sold pet food? Little Things is a digital media entity that lives and thrives through viral content. Joe Speiser and Alex Zhardanovsky decided to change the direction of their company when they realized that their pet food selling company had received so many followers, due to them always posting adorable pet photos and videos. They had, in their own way, created a media organization. The company is centered around posting feel-good content such as: underdog stories, adorable animal videos, life hacks and videos and stories of people doing good in general.
LittleThings.com has over a million visitors a day. According to Speiser, the company is successful because “we solely focus on feel-good content, people know it’s a safe environment where they can consume content and advertisers can buy ads.” Because of their feel-good content and the type of followers they have, Little Things receives three times more clickthroughs on their adds than their digital media competitors. With such rapid success in the past year (they made the switch-over in September of 2014), this company has already made it big and is on the right track to keep growing.
Take a moment and apply this to yourself. In what direction is your company heading right now? Could it benefit from a direction change? Are you doing something you love? In an interview, the founders of Little Things said, “It (LittleThings.com) leaves you feeling good as a viewer, and that’s exactly what we’re trying to impart on people. You come to us to leave feeling good.”
With that in mind, whatever it is you end up doing, make sure your goal is to always leave others feeling better than they did before they came to you.
