You’ve got to master one key skill if you want to be a franchise owner, make money, or be successful. You must learn to sell.
Now, when we say learn how to sell we don’t mean learn how to be pushy, rude, overwhelming, or any of those other not so nice words and phrases that people usually assign to sales teams. Og Mandino’s book “The Greatest Salesman in the World” — a bestseller with over 50 million copies sold — doesn’t say one word about how to push and sell your product. Instead the book, and the story contained within, teaches you how to become the greatest PERSON in the world. It touches on things such as: greeting each day with love in your heart, persisting until you succeed, being grateful, living each day as if it were your last, being unique, and laughing at the world.
By learning the needed attributes of love, hard work, confidence, and inner peace we not only will become a better salesperson, but a better leader, business owner, and friend. We will help more people, have more success, and live a happier life.
When it comes down to it, we can relate almost anything in our life to selling. We are always trying to convince others of our way, get others to work with us, or get people to use our product. If we can attack each situation with a “salesman” type attitude and show love, confidence, and gratitude, there is no way that we can fail.
